It all started in high school.
Paul had one idea he couldn't shake: to create a clothing brand that looked like him.
He was always drawing, between classes, in the margins of his notebooks, on walls.
Clothing was already an obsession.
Where others saw a simple hobby, he knew this was what he wanted to do, and always had.
He dreamed of one day passing someone in the street wearing what he had created. Not a celebrity, not a campaign — just a person, a stranger, who had chosen his brand because it spoke to them.
That's where CYNIQUE was born.
The brand had become the center of Paul's life.
It was going well, but Paul saw bigger
he didn't want a project that just ticks along, he wanted to build a
real empire.
And for that, he needed someone who shared the same ambition.
That's when Bastien joined him. Same vision, same obsession: making CYNIQUE the reference of French streetwear.
Together, they really got to work.
There were highs, lows, moments when everything felt fragile. But they never gave up.
2025 marks a real turning point. CYNIQUE steps out from behind the scenes to exist for real: a pop-up in Paris, one of the world's fashion capitals.
For the first time, Paul and Bastien meet their community, see the pieces worn, talk face to face. It was no longer a project behind a screen, it was truly real.
That same year, they take their first offices and surround themselves with a real team. More hands, more ideas, higher standards.
Everything is designed to go further and perform, without ever compromising on quality. The brand changes scale, but the obsession stays the same.
Today, CYNIQUE is worn in the street: the dream Paul had since high school has come true.
But the story doesn't stop there. The brand leaves very street streetwear behind to reach a new level: from basics to ultra-refined cuts, made to last.
It keeps its DNA, but adds a true premium standard, caring for every detail, from the fabric to the finishes.
And everything CYNIQUE is today is thanks to you.
You who wear the brand, who bring it to life, who believe in this vision as much as its founders. Thank you.
The next chapter is yours.
